SEO vs. Social Media Marketing – Which is Better?
With online marketing, there’s a debate raging among experts over which strategy is
best to grow your business.
Would SEO or social media marketing be the better option?
Often, businesses will hire an SEO expert or agency to increase their visibility in the
search engines without even thinking about social media and the traffic that it can
bring to their business.
Similarly, there are those who focus their attention entirely on building a social
media following without spending any time on SEO.
Let’s compare both strategies to see which option is best.
Targeting an Audience
To bring in relevant traffic and sales, it’s important to be able to target a specific
audience. It is definitely easier to target an appropriate audience on social media
Most social media platforms allow you to create ads that specifically target people
within a certain demographic who will be interested in your niche.
SEO is not quite as targeted. Although you can certainly target those interested in
your niche, you generally cannot target a specific demographic.
How Much Effort Is Involved?
To ensure a return on investment, you’ll want to consider how much effort is
required to promote your content via social media and SEO.
With social media, you’ll have to plan and post regular content on the various
platforms. While there are tools available that can make this process easier, you still
have to do this on a consistent basis.
Social media marketing is not something that you can rely on to work without your
own efforts. Each post you make will only have a short shelf life, so you’ll need to
make an effort each day.
SEO, on the other hand, will require work, but once you start to rank your web pages,
there will be less ongoing work involved.
Which Content Should You Use?
Whether you are performing SEO or social media marketing, you’ll need to create
content. The type of content you create will make a big impact on your traffic and
whether your audience engages with it or not.
When writing content for your website or blog, usually long-form content will
work best. This means that you may need to create articles of a few thousand words,
rather than a couple of hundred.
For social media, images and videos will work best and will be shared across the
community if they resonate with the audience. When this occurs and your content
starts to be shared, you’ll also see an increase in traffic to your website.
So, Which is Better – SEO or Social Media Marketing?
You’ll see the most benefits from incorporating both SEO and social media
marketing into your online marketing efforts.
Write long articles and embed images and videos into your content. Doing this will
increase engagement and time spent on your website, therefore showing the search
engines that your content is good and can be trusted. Plus, people will share content
on social media that they find to be interesting and valuable.
Search engines nowadays use social media as a ranking factor, so it’s worth building
your social media presence as it will help with your SEO. Building traffic via SEO to
your website will also help people to engage on social media too.
So, while SEO and social media marketing are different, they each help the other and
the end goal of both is the same – to help increase traffic to your website, products, or
The answer is easy: do both!